Podcast host🎙, brand freak, father, 👶 lego-fanatic.
Writing a page about yourself is a bit like making a selfie, I prefer not to, but sometimes you have to. I'm Stef Hamerlinck, a brand strategist & designer. Below are some milestones in my career 👔.
From agency co-founder to solo studio.
About ten years ago I co-founded an agency. After a few years of tinkering as a brand designer, I specialized in brand strategy. After over a decade of agency experience, I decided to start my own studio.
Let’s talk strategy
Strategy is a shared factor across different industries, it is a way to execute more efficiently and successfully. Together with Thomas Byttebier of Base and Frederik De Bosschere of In the Pocket, we set up a 1st successful edition.
Let’s talk branding podcast
When I learned more about strategy I decided to share my journey publicly. I started a podcast and blog called 'Let's talk branding'. A couple of years later, the podcast has become an industry staple. Here you can find a link to the podcast and blog.
“Opgemerkt” podcast
After a successful first podcast story it was time to expand the universe a little further, this time in collaboration with digital director Thomas Byttebier of Base. The 'Opgemerkt' podcast is a podcast with weekly remarkable news from the branding & marketing sector. Check it out here.
About me
"I like to turn complex problems into actionable steps. To translate business objectives into creative solutions."
"I can't choose" is what comes to mind when people ask me why I have chosen to focus on both strategy and design. But after more than 10 years of building brands from these 2 pillars, I increasingly notice that combining them is my strength.”
Stef Hamerlinck
Appearances and accomplishments.
Talks
Talk at Frontrow2020 design conference.
Frontrow 2020 is a virtual design conference. With headliners like Tom Ross, Michael Janda & Chris Do I was honored to take a place among the greats. My talk about research in brand strategy was very well received. Check it out here!
Talk on Let’s talk strategy event
As co-organizer it is easy to decorate a spot on stage as a speaker. Yet I am proud of this talk, it was an important milestone for my vision on strategy. Watch the talk here.
Features
We love branding feature
One of my favourite branding projects was picked up by 'the' branding channel par excellence: 'We love branding'. Check the feature here.
Mindsparkle feature
Mindsparkle is often a source of inspiration for me. It was therefore an absolute honour to get a place among the 'greats'. Check it out here.
Podcasts & video’s
Interview at Brand Muse
Philip van Dusen is the brand guy on Youtube. He invited me to talk about brand strategy and my career. An honor! Check out the full interview here. Sorry for the awkwardness in the first 5 minutes.
Interview on Just branding podcast
Branding legend Jacob Cass and strategist Matt Davis invited me to chat about brand purpose and brand strategy. An honor to be in the line of Marty Neumeier, Chris Do and other branding legends. Listen & look here.
15 second podcast interview
Team Belgium and Instagram rock star Sam Caron invited me to his unique concept, the 15-second podcast. Check out the episode here (you won't lose much time).
Interview on Thefutur podcast
The futur is one of the brands in the design world. Guru and thought leader Chris Do asked me to present my vision on branding on the legendary podcast. Listen here.