Brand-builder, mascot freak and the blue dog’s best friend.
From branding agency to global brand consultant.
About 20 years ago, I co-founded a branding studio called Ollie. After a few years as a brand designer, I specialized in brand strategy. Now with over 20 years of experience at brands like Unilin, Alan, RAA, and many more, I help brands globally with building strong, memorable brands through strategy & design .
Building a strong personal brand and newsletter.
After over a decade of podcasting and interviewing marketing legends like Byron Sharp, Jenni Romaniuk and many more, Let’s Talk Branding is now a thriving newsletter about the power of brand-building through generative AI with over 4000 subscribers.
Appearances and accomplishments.
I talk, a lot.
Watercooler talks: Ash, Wes and Zarian pick my brain about the power of generative AI for brand building.
Klimb podcast: Fun chat about building the brand at Alan, the agency days, generative AI and mascots.
Brand breakfast: Deep dive into the world of brand mascots, from the strategy to the launch (in Dutch).
Brand tuned: Unveiling the secrets of distinctiveness with Shireen Smith.
Making waves: After legends Average Rob and Byron Sharp, it was my turn to talk to Stephen in the epic bath tub podcast (Dutch).
The Futur: Oldie but goodie, my first appearance ‘on the scene’ where I try to explain branding legend Chris Do what is wrong with designers view of brand strategy.
Features
We love branding featured my work for Rascal, a condiments brand.
Mindsparkle featured my work for Hungarian gluten free brand ‘It’s us’.
IDN magazine featured an overview of some of my best works in their global printed magazine, a dream come true!
Keynote? Interview? Team workshop? Shoot me an email.
P.S: Marcel might come too.