Cabane coffee
Specialty coffee for a moment of rest.
Coffee, you have them in all colors and scents. When the team from Cabane came to me they wanted to turn their passion for coffee into a brand. The 3 entrepreneurs were not ready for their test, with experience in marketing, product and business. Together we defined a brand strategy and identity for Cabane.
My role
Strategy
Name
House-style
packaging
Client
Cabane
Year
2020
Strategy
After category research it appeared that many coffee brands focused on the origin, with Cabane we wanted to focus on the unique moment of rest while drinking coffee. The coffee is therefore not a weekday coffee, but can actually be compared to a nice glass of wine or a bourbon. The 'cabane' feeling, refers to a moment of rest, escape. The origin of the beans, around the equator, fits perfectly with these feelings.
Corporate Identity
The starting point for the corporate identity was 'zen'. A style that exudes a certain mystique but especially a tranquility. Each element has a specific role within the style. The logo was approached typographically, a custom typographic logo that gives a sense of width. The letter 'A' and 'N' were then broken up into an abstract pattern that serves as a visual anchor point throughout the corporate identity. The colours are a soft beige and a dark green, inspired by the tropical forest.
The logo, custom typography in a wide spaced word picture.
The secondary symbol, an abstraction of the letters 'A' and 'N'.
The customized typeface for Cabane. The ‘N’ and ‘A’ are built from simple shapes cutting off at the baseline and cap height.
The abstract symbol can also be used as a pattern for other corporate identity elements.
Unwind yourself
Together with a brand name we came up with a slogan 'Unwind yourself'. This is the essence of the brand that comes back in various ways.
Packaging
A premium feel with 'zen' appeal. The pattern on the sides gives it a striking touch.
Each product has a 'Spotify' code that can be scanned. This way the listener gets an extra 'experience' while enjoying the coffee. The playlists are unique lists compiled by Cabane.
