Small bites, big difference.

Client: Just bite

My role: Brand strategy, corporate identity and packaging

Year: 2021

Credits: Glare photography

Snacking is typically a category you would not associate with a 'better world'. Often unhealthy and mass produced, it is far from the 'apple a day' the doctor recommends. Yet JustBite puts together a ridiculously healthy and tasty selection of snacks that are better for you and the world.

The goal was to create a brand that embodies the 'fun' aspect of snacking, but also emphasises the company's larger mission. Together, we developed the brand promise of 'small bites, big difference'. We brought this promise to life in different ways in the visual identity and messaging.

Brand name & corporate identity

With the brand identity, the aim was to combine the 'better for you' aspect with a fun and playful 'snack' vibe. After all, how can we make people snack more healthily if it doesn't look as good as the OG snack?

Typography: Nice and clunky typefaces that illustrate the friendly, playful yet healthy feeling of the brand.

A covenient system

Because JustBite offers companies the opportunity to treat their employees to a snack gift, we knew we needed a system to easily create variations for any occasion, from a birthday to a Christmas party to something custom. So we set up a custom icon set and layout system to easily create new versions.

The packaging

JustBite has many options when it comes to delivering snacks to people, from office displays to home delivery boxes and gift boxes. We needed a versatile system that delivered the brand promise at every touch point.

For the packaging, we provided a system with a basic 'box' and a sleeve for special occasions. In this way, JustBite can easily vary according to the needs of the customer.