Duvel digital
A fresh perspective on a strong brand.
Duvel is a brand with a strong past and rightly great ambitions. After a recent upgrade with extra focus on the most recognizable elements, such as the glass, the red 'D', etc... Duvel asked me to join the team in translating this evolution into a digital world.
Visualization artwork
Showing a mockup of a new product is always a challenge, because you want a presentation of the new product that is as natural as possible. Therefore I looked for a simple but visually attractive way to show the new packaging elements. By using background patterns and working with sharpness-depth, we created a system where various products can easily be brought to life.
Social media content & advertising
A brand must have room to communicate. Duvel is a universe with many sides. With this perspective, I created a number of guidelines and examples to help publish future content and ads on digital media.
Digital guidelines
The challenge for Duvel was not only a creative one, but above all a management one. Worldwide, various teams are working on the Duvel brand. We wanted to give these teams something to hold on to, a starting point to work with creatively. Together with their team, I created a clear set of rules as a creative starting point.
"In our collaboration it became clear that Stef has a lot of experience with strong brands: an environment where you have to process a large volume of complex information from different stakeholders and quickly get to the essence. In our trajectory, besides processing a lot of information, speed was a crucial element. For this we set up a very tight rhythm and agile operation, which made the project management run very smoothly. Highly recommended”
Helena Van Eykeren, Global Digital Marketing Manager Duvel