Brands made for fans.
Hi 🙌. I'm Stef Hamerlinck. I develop unforgettable brands driven by the power of Generative AI.
Let’s build a brand.
Brands are not built in strategy decks, nor are they built by just doing random stuff. They are built over time, through research, design, creativity, and iteration. I help you build strong foundations for a memorable and epic brand.
About me
Just Bite
Rebrand for a punishing snack brand. JustBite distributes healthy snacks to businesses and is on a mission to make the world healthier and happier while they work.
Discover some of the most iconic mascots I helped create over the last years.
Brand mascots
Brand mascots
A fresh perspective on a strong brand. Duvel asked me to help translate the 'brand refresh' into their digital world.
"Stef is a very passionate and professional partner. He had a very intuitive understanding of what was needed to take our branding to the next level. He is very flexible and always delivers on time. Keep up the good work!"
Guy Quirynen, Founder & CEO Umamido
Rascal tastebuddies
Brand strategy, brand naming, packaging & branding for an innovative food brand.
"In our collaboration it became clear that Stef has a lot of experience with strong brands: an environment where you have to process a large volume of complex information from different stakeholders and quickly get to the essence. Highly recommended."
Helena Van Eykeren, Global Digital Marketing Manager Duvel
Cabane coffee.
Strategy, corporate identity & packaging for premium coffee brand with a unique approach.
