Hi 🙌. I'm Stef Hamerlinck.

I help companies build strategically sound, highly memorable brands.

Branding & strategy.

A strategy is nothing without the execution, the execution is an empty box without a sound strategy. That's why I like to tackle both. First comes strategy, based on strong insights from research into consumers, your category, and your business. Then comes branding, developing a distinctive look and voice that forms the foundation of your brand.

About me

Just Bite

Rebrand for a punishing snack brand. JustBite distributes healthy snacks to businesses and is on a mission to make the world healthier and happier while they work.

 

  • Stef helped us tremendously with the brand analyses of Bicky and Mexicano. To make the step towards retail, it was important to closely examine our brands at different levels, but in a hands-on way. Stef understood exactly what we needed and through a few concrete workshops, he delivered a plan in no time. Stef is strategically strong and because he also has strong graphic skills, he can provide added value at different levels.

    Anneloes - Brand marketer at Good Life Foods

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It’s us, worry-free.

Brand strategy, naming, corporate identity & packaging for Hungarian gluten-free brand.

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Duvel digital

A fresh perspective on a strong brand.  Duvel asked me to help translate the 'brand refresh' into their digital world.


 

"Stef is a very passionate and professional partner. He had a very intuitive understanding of what was needed to take our branding to the next level. He is very flexible and always delivers on time. Keep up the good work!"

Guy Quirynen, Founder & CEO Umamido

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Rascal tastebuddies

Brand strategy, brand naming, packaging & branding for an innovative food brand.

 

"In our collaboration it became clear that Stef has a lot of experience with strong brands: an environment where you have to process a large volume of complex information from different stakeholders and quickly get to the essence. Highly recommended."

Helena Van Eykeren, Global Digital Marketing Manager Duvel

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Cabane coffee.

Strategy, corporate identity & packaging for premium coffee brand with a unique approach.


Brands I’m working with

 
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